Annika Jeppesen is Global Customer Insight Manager at Nilfisk, a leading provider of professional cleaning solutions and services. For more than ten years, Annika has worked with customer insights and how to use these insights to develop solutions that truly meet the needs of customers across the globe. Most recently, Annika has headed the Nilfisk Global Trend Study. A study where buyers of professional cleaning equipment share their view on the trends impacting the professional cleaning industry. Annika and the Global Customer Insights Team at Nilfisk integrate findings from studies such as this across the value chain in Nilfisk; from R&D to Marketing to ensure a customer centric approach across the organization.